Our approach

We are committed to environmental and social responsibility

Accepting responsibility is nothing new to our fourth generation family business. We are convinced that holistic sustainable thinking and acting is an intrinsic component of our corporate responsibility and the foundation for long-term, value-adding growth.

As a global company with strong local roots, we want to promote sustainability both locally and globally and therefore comply with the UN 2030 Agenda for Sustainable Development.

Since our supply chain extends all the way back to countries where our botanicals are sourced, we leverage our influence to improve specific social and ecological conditions in those countries through our projects. Our specially developed sourcing standard mabagrown® underscores our commitment to this goal. With our botanicals being sourced from over 80 countries around the world, our actions have a positive, global impact.

There is no Planet B: We’re going climate-neutral

For generations, we have been aware of the responsibility we bear towards nature. Without it, our business would not have the high-quality plant products it needs. To ensure that our planet and its natural treasures are still around for future generations, the nature network, including MartinBauer, has set itself an ambitious goal: by 2030 all of our business activities, including in our supply chains, will be climate-neutral. This is how we are going to achieve that:

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Our responsibility is focused on four core pillars:

Value creation

We strive for long-term, value-adding growth, allowing us to be a reliable partner for our customers, suppliers, and employees and to offer a secure, long-term perspective. We work closely and respectfully with all the partners in our value chain and always adhere to laws and standards. Our company is economically successful and will be passed on to the next generation even stronger than it was before. We are advancing in the following areas:

  • Compliance
  • Standards and certification
  • Procurement strategy
  • Strategy for adapting to climate change


We act responsibly and considerately toward nature and our environment. Our business practices preserve resources so that they will still be around for future generations. We are significantly reducing our ecological footprint. We are advancing in the following areas:

  • Saving resources
  • Energy efficiency
  • Climate-relevant emissions
  • Biodiversity and soil preservation

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Supply chain

We are working to sustainably source raw materials and ensure the greatest possible transparency in the supply chain. We implement social and environmental projects to improve working and living conditions in local communities. We aim to increase the number of sustainable supply chains. We are advancing in the following areas:

  • Sustainable botanical raw materials
  • Transparent supply chains
  • Involvement in local communities

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Employees & Communities

We are expanding our commitment to our employees and to society. We offer a positive working environment, actively promoting education and training, reconciliation of work and family life, diversity, and equal opportunities. We actively support local people at our locations to help ensure a strong and vibrant community. We are advancing in the following areas:

  • Training and development
  • Health and safety
  • Diversity and equal opportunities