• the nature network
  • Careers
  • PR/News
  • Contact
  • EN
    • DE
MB_Logo_RGBMB_Logo_RGBMB_Logo_RGBMB_Logo_RGB
  • Martin Bauer
  • Products
    • Teas
    • Botanical extracts for food and beverages
    • Botanical raw material and powders
    • SuperFine
    • Botanical Extracts, Tinctures and Powders for Animal Nutrition
  • Applications
    • Teas
    • Beverages
    • Confectionery and Ice cream
    • Bakery und Cereals
    • Animal Nutrition
    • Extraction and API
    • Alcoholic Beverages
    • Dairy Products
  • Quality and safety
  • Sustainability
    • Climate neutral
    • Nature
    • Supply chain
  • Blog
  • Downloads
  • the nature network
  • Careers
  • PR/News
  • Contact
  • EN
    • DE
Back to Overview
July 6, 2022

Chocolate towards a healthy indulgence

No other product embodies indulgence as much as chocolate, but at the same time chocolate is not necessarily perceived as a healthy snack. Especially for consumers who embrace healthy eating this is the key barrier to consume classic chocolate. So, the challenge for the chocolate industry is to find solutions that bridge the gap between indulgence and current health awareness and offer a well-balanced chocolate. 

At MartinBauer, we took International Chocolate Day as an opportunity to take a closer look at ways to bring the health trend to chocolate.   

Natural ingredients level up chocolate 

The clear trend in chocolate moves towards chocolate with natural ingredients. By adding natural and pure ingredients consumers are hoping to find a balance between health and indulgence. For example, fruity flavors are thriving in chocolate confectionery innovation. New varieties, such as apple or berry are emerging in the market to offer consumers a new and exciting taste experience (Mintel, 2022). 

Functional ingredients boost chocolate  

Especially for the last two years the trend of consumers who are looking for healthier alternatives with a functional purpose has increased. The next gen taste is curious to learn more about the power of food and its functions, from boosting immunity to helping relieve anxiety and other conditions (Mintel, 2022). This opens a new field of innovation opportunities in this market for healthy eating and mood lifting chocolate through indulgence.  

SuperFine powders are the solution  

Our SuperFine powders are super fine milled powders from high quality selected ingredients. Without using any additives or carriers we bring 100% of the plant into your chocolate application and this benefits you and your consumers:  

Starting from real & intense colors due to 100% natural plant powders, your chocolate differs already from the appearance and awakens the association of naturalness. By combining bold flavors, like Ginger, Cinnamon or Matcha that are naturally full of taste our SuperFine solution boost your chocolate to an amazing flavor with a unique intensity. For a perfectly balanced chocolate you can also add natural sweetness with SuperFine Licorice Root and boost the Nutri Score of your product. And with Hibiscus SuperFine you bring the fruitiness in your chocolate to a next level.  

Creating indulgent moments while offering functionality and naturalness, and thus being completely in line with the increasing health trend, that is what our Superfine portfolio can do for you and your customers. Let’s team up to bring chocolate to the next level: sales@martin-bauer.com.   

 

Share:

Related posts

Tea assortment. Various kinds of tea in white bowl on the wooden rustic background. High quality photo

May 19, 2022

Happy International Tea-Day!

May 21 is a very special day for all tea lovers. The United Nations has declared it International Tea Day. We show the great variety with […]

Read more
April 20, 2022

Botanical Sweet Mixes

Consumers embrace healthy eating: as consumers become more intensely concerned with nutrition, they are also considering the impact food has on their physical and mental health, […]

Read more
March 7, 2022

The confidence to make a change

100 women in the Al-Fath region of Egypt are gaining financial independence by confidently exerting their entrepreneurial spirit. Nasamat El Qusy radiates enthusiasm when she speaks […]

Read more
Martin-Bauer-Footer-Logo
  • PR/News
  • Legal info
  • Privacy policy
  • Terms & conditions
  • Contact
  • Careers

Follow MartinBauer

Member of The-Nature-Network-Footer-Logo
© 2023 MartinBauer

    To operate our website technically functional and securely, our website uses cookies. If you declare your consent, we may use cookies also to optimize and ongoingly adjust our website to your needs, to offer social media functions and to analyze information on the access to our website. You may revoke your consent anytime. Further information my be obtained through our privacy statement. Settings

    Privacy Overview

    To operate our website technically functional and securely, our website uses cookies. If you declare your consent, we may use cookies also to optimize and ongoingly adjust our website to your needs, to offer social media functions and to analyze information on the access to our website. You may revoke your consent anytime. Further information my be obtained through our privacy statement.

    Strictly Necessary Cookies

    Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

    Cookies

    Name: moove_gdpr_popup

    Description: It saves preferences for cookie settings.

    Duration: 1 year

     

    3rd Party Cookies

    This website uses cookies to collect anonymous information such as the number of visitors to the site, and the most popular pages.

    Keeping this cookie enabled helps us to improve our website.

     

    Cookies:

    LinkedIn

    Name: UserMatchHistory

    Description: LinkedIn Ads ID syncing 

    Duration: 30 days

     

    Name: bcookie

    Description: Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform

    Duration: 2 years

     

    Name: lang

    Description: Used to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings.

    Duration: Session

     

    Name: lidc

    Description: To facilitate data center selection 

    Duration: 24 hours

     

    Name: li_gc

    Description: Used to store consent of guests regarding the use of cookies for non-essential purposes

    Duration: 2 years

     

    Google Analytics

    Name: _ga

    Description: Used to distinguish users.

    Duration: 2 years

     

    Name: _gid

    Description: Used to distinguish users.

    Duration: 24 hours

     

    Name: _gat_gtag_UA_200342150_2

    Description: Used to throttle request rate. 

    Duration: 1 minute

     

    Name: _gat_gtag_UA_200342150_1

    Description: Used to throttle request rate. It comes from career page.

    Duration: 1 minute

     

    Name: _ga_VYHFCRQS9E

    Description: Used to persist session state. 

    Duration: 2 years

     

    Name: _ga_SZXYZ0VT0C

    Description: Used to persist session state. It comes from career page.

    Duration: 2 years

     

    e_tracker

    Name: et_coid

    Description: cookie recognition

    Duration: 2 years or configurable

     

    Name: BT_pdc

    Description: It contains Base64-encoded data of visitor’s history (is client, newsletter recipient, visitor ID, shown smart messages) for personalisation.

    Duration: 1 year

     

    Name: BT_sdc

    Description: It contains Base64-encoded data of visitor’s session (referrer, number of seconds from the beginning of session, shown smart messages in the session), that are used for personalisation purposes.

    Duration: Session

     

    Name: et_oi_v2

    Description: Opt-In cookie saves the decision of a user, whether on a page tracking Opt-in should conducted.

    Duration: 50 years for Opt-Out and 480 days for Opt-In

     

    Other

    Name: cookiesAvailable

    Description: To check whether 3rd party cookies on websites, that share same domain were already accepted

    Duration: Immediately deleted

     

    External content:

    YouTube 

     

    Powered by  GDPR Cookie Compliance