Chocolate towards a healthy indulgence

No other product embodies indulgence as much as chocolate, but at the same time chocolate is not necessarily perceived as a healthy snack. Especially for consumers who embrace healthy eating this is the key barrier to consume classic chocolate. So, the challenge for the chocolate industry is to find solutions that bridge the gap between indulgence and current health awareness and offer a well-balanced chocolate. 

At MartinBauer, we took International Chocolate Day as an opportunity to take a closer look at ways to bring the health trend to chocolate.   

Natural ingredients level up chocolate 

The clear trend in chocolate moves towards chocolate with natural ingredients. By adding natural and pure ingredients consumers are hoping to find a balance between health and indulgence. For example, fruity flavors are thriving in chocolate confectionery innovation. New varieties, such as apple or berry are emerging in the market to offer consumers a new and exciting taste experience (Mintel, 2022). 

Functional ingredients boost chocolate  

Especially for the last two years the trend of consumers who are looking for healthier alternatives with a functional purpose has increased. The next gen taste is curious to learn more about the power of food and its functions, from boosting immunity to helping relieve anxiety and other conditions (Mintel, 2022). This opens a new field of innovation opportunities in this market for healthy eating and mood lifting chocolate through indulgence.  

SuperFine powders are the solution  

Our SuperFine powders are super fine milled powders from high quality selected ingredients. Without using any additives or carriers we bring 100% of the plant into your chocolate application and this benefits you and your consumers:  

Starting from real & intense colors due to 100% natural plant powders, your chocolate differs already from the appearance and awakens the association of naturalness. By combining bold flavors, like Ginger, Cinnamon or Matcha that are naturally full of taste our SuperFine solution boost your chocolate to an amazing flavor with a unique intensity. For a perfectly balanced chocolate you can also add natural sweetness with SuperFine Licorice Root and boost the Nutri Score of your product. And with Hibiscus SuperFine you bring the fruitiness in your chocolate to a next level.  

Creating indulgent moments while offering functionality and naturalness, and thus being completely in line with the increasing health trend, that is what our Superfine portfolio can do for you and your customers. Let’s team up to bring chocolate to the next level: sales@martin-bauer.com.