• the nature network
  • Careers
  • PR/News
  • Contact
  • EN
    • DE
MB_Logo_RGBMB_Logo_RGBMB_Logo_RGBMB_Logo_RGB
  • MartinBauer
  • Products
    • Teas
    • Botanical extracts for food and beverages
    • Botanical raw material and powders
    • SuperFine
    • Botanical Extracts, Tinctures and Powders for Animal Nutrition
  • Applications
    • Teas
    • Beverages
    • Confectionery and Ice cream
    • Bakery und Cereals
    • Animal Nutrition
    • Extraction and API
    • Alcoholic Beverages
    • Dairy Products
  • Quality and safety
  • Sustainability
    • Climate neutral
    • Nature
    • Supply chain
  • Blog
  • Downloads
  • the nature network
  • Careers
  • PR/News
  • Contact
  • EN
    • DE
Back to Overview
March 7, 2022

The confidence to make a change

100 women in the Al-Fath region of Egypt are gaining financial independence by confidently exerting their entrepreneurial spirit.

Nasamat El Qusy radiates enthusiasm when she speaks about the women who are participating in our empowerment program in the rural municipality of Arab El-Kalabat, around 400 kilometers south of Cairo. Here and in other places around the country we are working with our Egyptian raw materials partner Ottoman to improve quality of life for the people who cultivate our plant ingredients.

El Qusy works with our partner organization ACDA and is thrilled by her experience of how the program has changed the lives of the women involved. In rural areas like Arab El-Kalabat, it is difficult for women to earn money. But the training sessions and opportunities for mutual exchange that our program provides gave them the decisive impetus to believe in themselves and assert their abilities. Fifteen women took part in the first phase of the program in 2020, launching their own projects to help them achieve greater financial independence.

           

Situation for women and girls in Egypt

This is a major step. In Arab El-Kalabat, girls are less likely than boys to receive an education. Here, women are responsible for housework, child care, and looking after the health of everyone in their household. Because few women have jobs and their social status is lower, with their lives revolving around the home, most women have little contact with the outside world. As a result, women and girls are more at risk of poverty and hunger.

Women make a valuable contribution to family income

Saffa Has’san Gom’aa beams when she talks about her participation in the project: “It was a good feeling to be in a group of women, learning something together. The workshops gave us lots of ideas and were so much fun. We exchanged our stories and laughed together. Our trainer Mohamed Youssef convinced me that women are perfectly capable of running their own business and improving their family income. That gave me the confidence to discuss my long-held desire with my husband, and I now have his support in realizing my dream.”

           

Empowering women has positive long-term effects

We have been working in the project region since 2019, with the help of non-governmental organization ACDA, which has valuable insider knowledge of the country and its people. The opportunities we offer in this village arose out of the ideas of the women and men who live here. This allows our projects to target areas where change is most urgently needed – and thus have the best-possible impact.

The first phase of the project was primarily dedicated to the topic of health, but the next phase will focus on improving the situation of women, in cooperation with our customer Traditional Medicinals. Experience has shown that this approach has the most lasting impact on living conditions – not only for women.

Who else benefits from women’s empowerment?

Like almost everywhere in the world, women in Egypt are the heart of the family. They bear most of the burdens and responsibilities, yet rarely get to make decisions. When pioneering women like Saffa Has’san Gom’aa are able to contribute to the family income, they gain self-confidence and start playing an active role in household decision-making. The additional income is usually invested in business growth, the children’s education, or healthcare for the whole family.

With their social advancement, women provide an inspiring example to their children, motivating them to stay in school and develop their talents and skills, and thus have better chances of a good income later in life. And the program doesn’t only benefit individual families: the sense of togetherness it generates has a favorable impact on village life, too. Women are therefore not only important agents for positive change in their own lives, but in their entire community.

 

Share:

Related posts

Tea assortment. Various kinds of tea in white bowl on the wooden rustic background. High quality photo

May 19, 2022

Happy International Tea-Day!

May 21 is a very special day for all tea lovers. The United Nations has declared it International Tea Day. We show the great variety with […]

Read more
April 20, 2022

Botanical Sweet Mixes

Consumers embrace healthy eating: as consumers become more intensely concerned with nutrition, they are also considering the impact food has on their physical and mental health, […]

Read more

Hibiscus

February 16, 2022

A beauty from inside and outside: Hibiscus

Who doesn’t love the beautiful Hibiscus flowers? But did you know that it is not the beautiful petals, but the calyx that is the basis for […]

Read more
Martin-Bauer-Footer-Logo
  • PR/News
  • Legal info
  • Privacy policy
  • Terms & conditions
  • Contact
  • Careers

Follow MartinBauer

Member of The-Nature-Network-Footer-Logo
© 2023 MartinBauer

    To operate our website technically functional and securely, our website uses cookies. If you declare your consent, we may use cookies also to optimize and ongoingly adjust our website to your needs, to offer social media functions and to analyze information on the access to our website. You may revoke your consent anytime. Further information my be obtained through our privacy statement. Settings

    Privacy Overview

    To operate our website technically functional and securely, our website uses cookies. If you declare your consent, we may use cookies also to optimize and ongoingly adjust our website to your needs, to offer social media functions and to analyze information on the access to our website. You may revoke your consent anytime. Further information my be obtained through our privacy statement.

    Strictly Necessary Cookies

    Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

    Cookies

    Name: moove_gdpr_popup

    Description: It saves preferences for cookie settings.

    Duration: 1 year

     

    3rd Party Cookies

    This website uses cookies to collect anonymous information such as the number of visitors to the site, and the most popular pages.

    Keeping this cookie enabled helps us to improve our website.

     

    Cookies:

    LinkedIn

    Name: UserMatchHistory

    Description: LinkedIn Ads ID syncing 

    Duration: 30 days

     

    Name: bcookie

    Description: Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform

    Duration: 2 years

     

    Name: lang

    Description: Used to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings.

    Duration: Session

     

    Name: lidc

    Description: To facilitate data center selection 

    Duration: 24 hours

     

    Name: li_gc

    Description: Used to store consent of guests regarding the use of cookies for non-essential purposes

    Duration: 2 years

     

    Google Analytics

    Name: _ga

    Description: Used to distinguish users.

    Duration: 2 years

     

    Name: _gid

    Description: Used to distinguish users.

    Duration: 24 hours

     

    Name: _gat_gtag_UA_200342150_2

    Description: Used to throttle request rate. 

    Duration: 1 minute

     

    Name: _gat_gtag_UA_200342150_1

    Description: Used to throttle request rate. It comes from career page.

    Duration: 1 minute

     

    Name: _ga_VYHFCRQS9E

    Description: Used to persist session state. 

    Duration: 2 years

     

    Name: _ga_SZXYZ0VT0C

    Description: Used to persist session state. It comes from career page.

    Duration: 2 years

     

    e_tracker

    Name: et_coid

    Description: cookie recognition

    Duration: 2 years or configurable

     

    Name: BT_pdc

    Description: It contains Base64-encoded data of visitor’s history (is client, newsletter recipient, visitor ID, shown smart messages) for personalisation.

    Duration: 1 year

     

    Name: BT_sdc

    Description: It contains Base64-encoded data of visitor’s session (referrer, number of seconds from the beginning of session, shown smart messages in the session), that are used for personalisation purposes.

    Duration: Session

     

    Name: et_oi_v2

    Description: Opt-In cookie saves the decision of a user, whether on a page tracking Opt-in should conducted.

    Duration: 50 years for Opt-Out and 480 days for Opt-In

     

    Other

    Name: cookiesAvailable

    Description: To check whether 3rd party cookies on websites, that share same domain were already accepted

    Duration: Immediately deleted

     

    External content:

    YouTube 

     

    Powered by  GDPR Cookie Compliance