The power of botanicals – a gateway to innovation

Consumers expect a lot these days; natural, flavorful products with functional benefits which are surprisingly new. Martin Bauer takes advantage of what nature has to give to answer these calls. With botanical ingredients that serve as traditional remedies and as clean-label ingredients for food and beverages. Time to re-invent your products with the power of botanicals.

Immunity, energy, digestive health – it’s all about function

Beverages with functional benefits had been doing well before the COVID-19 pandemic. They’re doing even better now with so many consumers around the world keen to fortify their immune systems. That explains the spiking popularity of ginger, echinacea, elderberry and other immune boosters in tea and beverages. But it’s not just immunity that’s on consumers’ minds. Lots of people long to get back to nature. That and the trend towards healthier drinks has botanicals riding high. Then there are those herbs that fight fatigue and plants that boost energy levels. Natural pick-me-ups such as mate, guarana and green coffee beans, once local favorites, have gone global. And they’re no longer limited to beverages now that they feature prominently in snacks such as energy bars.

The sugar shift – an oh-so-sweet revolution sparked by botanicals

Humans are hardwired to tell the difference between tart and sweet; even babies distinguish between the two. Sweetness has a biological purpose – it indicated a calorie-dense treat to our hunter-gatherer taste buds. It still does, but sedentary woman and man no longer need as much heavy fuel. Today sweetness has become synonymous with high-calorie sugar or the artificial aftertaste of unhealthy substitutes. More and more people are rejecting both options.

“Re-think sweetness, re-connect with nature”

Martin Bauer has always been on the back-to-nature bandwagon, and the most natural thing in the world for us is to conjure sweetness in a benign way with plants. Stevia and sweet blackberry leaves, licorice root – we turn all this and more into products that are tasty, healthy, innovative and tweaked to satisfy that sweet tooth.

Winning consumers’ hearts the all-natural way

Martin Bauer Group has been around since 1930. Our expertise in botanical products and food and beverages featuring natural ingredients has stood the test of time – and it’s growing by the day. Want to learn more about what our products can do for yours? Then drop us a line at sales@martin-bauer.com