• the nature network
  • Careers
  • PR/News
  • Contact
  • EN
    • DE
  • MartinBauer
  • Products
    • Teas
    • Botanical extracts for food and beverages
    • Botanical raw material and powders
    • SuperFine
    • Botanical Extracts, Tinctures and Powders for Animal Nutrition
  • Applications
    • Teas
    • Beverages
    • Confectionery and Ice cream
    • Bakery und Cereals
    • Animal Nutrition
    • Extraction and API
    • Food Service
    • Alcoholic Beverages
    • Baby Food
    • Dairy Products
  • Quality and safety
  • Sustainability
    • Climate neutral
    • Nature
    • Supply chain
  • Blog
  • the nature network
  • Careers
  • PR/News
  • Contact
  • EN
    • DE
Back to Overview
August 16, 2021

Nutrition Bars – the latest in “good for me”

In recent years, a change in consumer behavior has been observed. Consumers across the globe are spending more time in transit because of their daily routine. This extra time is being filled with everyday practicalities such as online banking, shopping – or eating. The appeal of on-the-go food and snacking has not waned. 39% of consumers often snack while in-transit, especially when going to work in the morning.

On-the-go wellness

That’s when snack bars are coming in handy: being a convenient snacking option, they are well positioned with 18 – 44 years old. Yet, consumers across all age groups are interested in ingredients that can deliver functional benefits, also in terms of bars: those which boost energy, improve health, or increase performance are especially popular. Providing a natural energy boost, coffee ingredients are drawing more attention from snack bar brands which have spotted an opportunity to connect with coffee lovers. Since the brain is one of the most energy-consuming organs, strong development potential also exists in supporting mental performance.

Red Ginseng – caffeine-free alternative

But there are also options for delivering energy without caffeine: red ginseng root has been traditionally used for several millennia in China and Korea to strengthen and invigorate when tired or feeling weak. Today, many people associate ginseng with strengthening brain functions as well as mental performance. This effect is achieved in several ways. A number of studies show that ginseng has a positive effect on memory performance, reaction time, learning speed and memory capacity.

Another property that makes ginseng so special is the increase in energy levels: ginseng has long been valued by people who need to perform at the highest level. And even more positive, the good thing about the energy that ginseng gives is that it is organic in nature and not comparable to stimulants such as caffeine.

Botanicals: next generation source of holistic wellbeing & authentic natural flavor booster

As features such as natural, free-from and functional claims are becoming standard in the nutrition bar aisle, it is clear that clean label and physical as well as mental wellbeing are becoming just as important as taste and convenience. Botanicals can help to create these labels and at the same time deliver authentic, natural taste. Martin Bauer offers hundreds of ingredients from more than 200 carefully selected and minimally processed botanicals. Featuring exciting flavor notes, function and nutrition, our botanicals can add value to your nutrition bar – in the most authentic way.

Do you want to turn your creative ideas into delicious realities?
Contact us: sales@martin-bauer.com

 

Related Topics

Botanical Immunity 

A colorful perspective!

Functional botanicals 

Share:

Related posts

Tea assortment. Various kinds of tea in white bowl on the wooden rustic background. High quality photo

May 19, 2022

Happy International Tea-Day!

May 21 is a very special day for all tea lovers. The United Nations has declared it International Tea Day. We show the great variety with […]

Read more
April 20, 2022

Botanical Sweet Mixes

Consumers embrace healthy eating: as consumers become more intensely concerned with nutrition, they are also considering the impact food has on their physical and mental health, […]

Read more
March 7, 2022

The confidence to make a change

100 women in the Al-Fath region of Egypt are gaining financial independence by confidently exerting their entrepreneurial spirit. Nasamat El Qusy radiates enthusiasm when she speaks […]

Read more
Martin-Bauer-Footer-Logo
  • PR/News
  • Legal info
  • Privacy policy
  • Terms & conditions
  • Contact
  • Careers

Follow MartinBauer

Member of The-Nature-Network-Footer-Logo
© 2022 MartinBauer

    To operate our website technically functional and securely, our website uses cookies. If you declare your consent, we may use cookies also to optimize and ongoingly adjust our website to your needs, to offer social media functions and to analyze information on the access to our website. You may revoke your consent anytime. Further information my be obtained through our privacy statement. Settings

    Privacy Overview

    To operate our website technically functional and securely, our website uses cookies. If you declare your consent, we may use cookies also to optimize and ongoingly adjust our website to your needs, to offer social media functions and to analyze information on the access to our website. You may revoke your consent anytime. Further information my be obtained through our privacy statement.

    Strictly Necessary Cookies

    Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

    Cookies

    Name: moove_gdpr_popup

    Description: It saves preferences for cookie settings.

    Duration: 1 year

     

    3rd Party Cookies

    This website uses cookies to collect anonymous information such as the number of visitors to the site, and the most popular pages.

    Keeping this cookie enabled helps us to improve our website.

     

    Cookies:

    LinkedIn

    Name: UserMatchHistory

    Description: LinkedIn Ads ID syncing 

    Duration: 30 days

     

    Name: bcookie

    Description: Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform

    Duration: 2 years

     

    Name: lang

    Description: Used to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings.

    Duration: Session

     

    Name: lidc

    Description: To facilitate data center selection 

    Duration: 24 hours

     

    Name: li_gc

    Description: Used to store consent of guests regarding the use of cookies for non-essential purposes

    Duration: 2 years

     

    Google Analytics

    Name: _ga

    Description: Used to distinguish users.

    Duration: 2 years

     

    Name: _gid

    Description: Used to distinguish users.

    Duration: 24 hours

     

    Name: _gat_gtag_UA_200342150_2

    Description: Used to throttle request rate. 

    Duration: 1 minute

     

    Name: _gat_gtag_UA_200342150_1

    Description: Used to throttle request rate. It comes from career page.

    Duration: 1 minute

     

    Name: _ga_VYHFCRQS9E

    Description: Used to persist session state. 

    Duration: 2 years

     

    Name: _ga_SZXYZ0VT0C

    Description: Used to persist session state. It comes from career page.

    Duration: 2 years

     

    e_tracker

    Name: et_coid

    Description: cookie recognition

    Duration: 2 years or configurable

     

    Name: BT_pdc

    Description: It contains Base64-encoded data of visitor’s history (is client, newsletter recipient, visitor ID, shown smart messages) for personalisation.

    Duration: 1 year

     

    Name: BT_sdc

    Description: It contains Base64-encoded data of visitor’s session (referrer, number of seconds from the beginning of session, shown smart messages in the session), that are used for personalisation purposes.

    Duration: Session

     

    Name: et_oi_v2

    Description: Opt-In cookie saves the decision of a user, whether on a page tracking Opt-in should conducted.

    Duration: 50 years for Opt-Out and 480 days for Opt-In

     

    Other

    Name: cookiesAvailable

    Description: To check whether 3rd party cookies on websites, that share same domain were already accepted

    Duration: Immediately deleted

     

    External content:

    YouTube 

     

    Powered by  GDPR Cookie Compliance