Cool drinks for the refreshment we all need

How about something to boost up your health, natural feel-good taste or a cool soft drink alternative? Whether you prefer fruity or plain, with or without ice, many love and enjoy iced tea all summer long.

Being still one of the most consumed beverages worldwide according to the Tea Association of the USA, the image of these classic products suffers from the unhealthy perception.

Focusing on overall health, trusting in the power of nature or how about a cool soft drink alternative? Martin Bauer Group has identified three major trends that will influence our favorite summer drink in a healthy and clean direction.

Holistic health a growing priority 

In the face of the pandemic, staying healthy has taken on a vital and pressing meaning. Taking a more holistic approach to their own wellbeing, consumers are looking for functional botanical blends that contribute physical, mental and emotional wellbeing. 

Particularly suited to support specific health interests, natural products, claiming immune health, or relaxation to support your mind and body throughout these unpredictable times, will be all up on the radar. This leads beverage companies to innovate and launch products featuring powerful botanical ingredients, offering health-promoting characteristics that foster inspiration from traditional and ancient medicine.

This Trend will influence the RTD sector and the urge for more immunity will continue.
We have solutions with nature’s powerful ingredients to empower the new fundamental need – a fortified immune system!

Get in touch with us to learn more about the power of botanical immunity

The power of nature

Consumers believe in the power of nature, and that feels good. 

Modern consumers recognize what is good for them and what kind of product they prefer. Therefore, natural formulation is a high priority and is associated with a variety of benefits. To nurture and support their wellbeing, users are seeking out products that focus on natural and real, eschewing artificial and processed. 

Botanical drinks are blessed with a positive perception. According to FMCG Gurus: “73% of global consumers believe 100% natural products are better for them” but consumers still want maximum taste without any cutbacks. Therefore, indulgence should be still taken into consideration, when focusing on cutting on sugar or artificial ingredients. 

The key to a pure and natural iced tea creation is to create tasty feel-good moments!

Cold Brew Tea – the quick and easy option

Summer is just around the corner and refreshment is much needed! 

Maintaining the recommended daily water intake is necessary for the healthy functioning of every system in the body, including heart, brain and muscles. Whereas sugary soft drinks have been identified as a major contributor to the obesity crisis, iced tea made from cold brew tea – specifically designed to be prepared with cold water – can offer a promising, naturally sugar-free alternative that leans on hot tea’s health profile.

Quickly prepared, cold brew tea is ready to drink immediately after the infusion time – for either enjoyment at home or on-the-go use. While cold tea often tends to be a refreshing summer product, there is a great opportunity to extend usage occasions of this natural, healthy and sugar-free alternative year-round. Further trend paths we expect for this category are functional cold brew teas and more tea bags in pitcher size served in larger jugs.

Over the years, the cold brew tea trend is continually growing. Thus, brands need to keep a close eye on this segment and recognize its opportunities. 

If you are interested in the power of botanicals for your application and like to learn more about our high-quality offerings, contact us: sales@martin-bauer.com

Related topics:

https://www.martin-bauer.com/en/2020/12/09/rtd-trends-2021-what-the-branch-is-expecting/

https://www.martin-bauer.com/en/2021/03/02/functional-botanicals/

https://www.martin-bauer.com/en/2020/11/02/botanical-sweetness-get-ready-for-revolutionary-sugar-replacement/