• the nature network
  • Careers
  • PR/News
  • Contact
  • EN
    • DE
  • MartinBauer
  • Products
    • Teas
    • Botanical extracts for food and beverages
    • Botanical raw material and powders
    • SuperFine
    • Botanical Extracts, Tinctures and Powders for Animal Nutrition
  • Applications
    • Teas
    • Beverages
    • Confectionery and Ice cream
    • Bakery und Cereals
    • Animal Nutrition
    • Extraction and API
    • Food Service
    • Alcoholic Beverages
    • Baby Food
    • Dairy Products
  • Quality and safety
  • Sustainability
    • Climate neutral
    • Nature
    • Supply chain
  • Blog
  • the nature network
  • Careers
  • PR/News
  • Contact
  • EN
    • DE
Back to Overview
June 9, 2021

Cool drinks for the refreshment we all need

How about something to boost up your health, natural feel-good taste or a cool soft drink alternative? Whether you prefer fruity or plain, with or without ice, many love and enjoy iced tea all summer long.

Being still one of the most consumed beverages worldwide according to the Tea Association of the USA, the image of these classic products suffers from the unhealthy perception.

Focusing on overall health, trusting in the power of nature or how about a cool soft drink alternative? Martin Bauer Group has identified three major trends that will influence our favorite summer drink in a healthy and clean direction.

Holistic health a growing priority 

In the face of the pandemic, staying healthy has taken on a vital and pressing meaning. Taking a more holistic approach to their own wellbeing, consumers are looking for functional botanical blends that contribute physical, mental and emotional wellbeing. 

Particularly suited to support specific health interests, natural products, claiming immune health, or relaxation to support your mind and body throughout these unpredictable times, will be all up on the radar. This leads beverage companies to innovate and launch products featuring powerful botanical ingredients, offering health-promoting characteristics that foster inspiration from traditional and ancient medicine.

This Trend will influence the RTD sector and the urge for more immunity will continue.
We have solutions with nature’s powerful ingredients to empower the new fundamental need – a fortified immune system!

Get in touch with us to learn more about the power of botanical immunity

The power of nature

Consumers believe in the power of nature, and that feels good. 

Modern consumers recognize what is good for them and what kind of product they prefer. Therefore, natural formulation is a high priority and is associated with a variety of benefits. To nurture and support their wellbeing, users are seeking out products that focus on natural and real, eschewing artificial and processed. 

Botanical drinks are blessed with a positive perception. According to FMCG Gurus: “73% of global consumers believe 100% natural products are better for them” but consumers still want maximum taste without any cutbacks. Therefore, indulgence should be still taken into consideration, when focusing on cutting on sugar or artificial ingredients. 

The key to a pure and natural iced tea creation is to create tasty feel-good moments!

Cold Brew Tea – the quick and easy option

Summer is just around the corner and refreshment is much needed! 

Maintaining the recommended daily water intake is necessary for the healthy functioning of every system in the body, including heart, brain and muscles. Whereas sugary soft drinks have been identified as a major contributor to the obesity crisis, iced tea made from cold brew tea – specifically designed to be prepared with cold water – can offer a promising, naturally sugar-free alternative that leans on hot tea’s health profile.

Quickly prepared, cold brew tea is ready to drink immediately after the infusion time – for either enjoyment at home or on-the-go use. While cold tea often tends to be a refreshing summer product, there is a great opportunity to extend usage occasions of this natural, healthy and sugar-free alternative year-round. Further trend paths we expect for this category are functional cold brew teas and more tea bags in pitcher size served in larger jugs.

Over the years, the cold brew tea trend is continually growing. Thus, brands need to keep a close eye on this segment and recognize its opportunities. 

If you are interested in the power of botanicals for your application and like to learn more about our high-quality offerings, contact us: sales@martin-bauer.com

Related topics:

https://www.martin-bauer.com/en/2020/12/09/rtd-trends-2021-what-the-branch-is-expecting/

https://www.martin-bauer.com/en/2021/03/02/functional-botanicals/

https://www.martin-bauer.com/en/2020/11/02/botanical-sweetness-get-ready-for-revolutionary-sugar-replacement/

Share:

Related posts

Tea assortment. Various kinds of tea in white bowl on the wooden rustic background. High quality photo

May 19, 2022

Happy International Tea-Day!

May 21 is a very special day for all tea lovers. The United Nations has declared it International Tea Day. We show the great variety with […]

Read more
April 20, 2022

Botanical Sweet Mixes

Consumers embrace healthy eating: as consumers become more intensely concerned with nutrition, they are also considering the impact food has on their physical and mental health, […]

Read more

Hibiscus

February 16, 2022

A beauty from inside and outside: Hibiscus

Who doesn’t love the beautiful Hibiscus flowers? But did you know that it is not the beautiful petals, but the calyx that is the basis for […]

Read more
Martin-Bauer-Footer-Logo
  • PR/News
  • Legal info
  • Privacy policy
  • Terms & conditions
  • Contact
  • Careers

Follow MartinBauer

Member of The-Nature-Network-Footer-Logo
© 2022 MartinBauer

    To operate our website technically functional and securely, our website uses cookies. If you declare your consent, we may use cookies also to optimize and ongoingly adjust our website to your needs, to offer social media functions and to analyze information on the access to our website. You may revoke your consent anytime. Further information my be obtained through our privacy statement. Settings

    Privacy Overview

    To operate our website technically functional and securely, our website uses cookies. If you declare your consent, we may use cookies also to optimize and ongoingly adjust our website to your needs, to offer social media functions and to analyze information on the access to our website. You may revoke your consent anytime. Further information my be obtained through our privacy statement.

    Strictly Necessary Cookies

    Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

    Cookies

    Name: moove_gdpr_popup

    Description: It saves preferences for cookie settings.

    Duration: 1 year

     

    3rd Party Cookies

    This website uses cookies to collect anonymous information such as the number of visitors to the site, and the most popular pages.

    Keeping this cookie enabled helps us to improve our website.

     

    Cookies:

    LinkedIn

    Name: UserMatchHistory

    Description: LinkedIn Ads ID syncing 

    Duration: 30 days

     

    Name: bcookie

    Description: Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform

    Duration: 2 years

     

    Name: lang

    Description: Used to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings.

    Duration: Session

     

    Name: lidc

    Description: To facilitate data center selection 

    Duration: 24 hours

     

    Name: li_gc

    Description: Used to store consent of guests regarding the use of cookies for non-essential purposes

    Duration: 2 years

     

    Google Analytics

    Name: _ga

    Description: Used to distinguish users.

    Duration: 2 years

     

    Name: _gid

    Description: Used to distinguish users.

    Duration: 24 hours

     

    Name: _gat_gtag_UA_200342150_2

    Description: Used to throttle request rate. 

    Duration: 1 minute

     

    Name: _gat_gtag_UA_200342150_1

    Description: Used to throttle request rate. It comes from career page.

    Duration: 1 minute

     

    Name: _ga_VYHFCRQS9E

    Description: Used to persist session state. 

    Duration: 2 years

     

    Name: _ga_SZXYZ0VT0C

    Description: Used to persist session state. It comes from career page.

    Duration: 2 years

     

    e_tracker

    Name: et_coid

    Description: cookie recognition

    Duration: 2 years or configurable

     

    Name: BT_pdc

    Description: It contains Base64-encoded data of visitor’s history (is client, newsletter recipient, visitor ID, shown smart messages) for personalisation.

    Duration: 1 year

     

    Name: BT_sdc

    Description: It contains Base64-encoded data of visitor’s session (referrer, number of seconds from the beginning of session, shown smart messages in the session), that are used for personalisation purposes.

    Duration: Session

     

    Name: et_oi_v2

    Description: Opt-In cookie saves the decision of a user, whether on a page tracking Opt-in should conducted.

    Duration: 50 years for Opt-Out and 480 days for Opt-In

     

    Other

    Name: cookiesAvailable

    Description: To check whether 3rd party cookies on websites, that share same domain were already accepted

    Duration: Immediately deleted

     

    External content:

    YouTube 

     

    Powered by  GDPR Cookie Compliance