Women’s health: Delivering what women want and need. With the power of botanicals.

Women’s health is one of the top 10 health and nutrition trends for 2023 (Kerry Health and Nutrition Institute). In fact, 50% of global female consumers say they are concerned about women’s health issues (Euromonitor International’s Health and Nutrition Survey). This strong demand for women’s health products is translating into new product launches, as evidenced by a 46% growth in women’s dietary supplements and a +5% growth in global F&B products targeting women in an on-pack claim.

Integrating herbal infusion solutions into everyday life can have a positive impact on women’s health. Let’s dive in together and discover the essential factors that shape women’s well-being and their natural solutions:

PMS – Feel good with the power of botanicals.

PMS, or premenstrual syndrome, is a monthly companion for many women. Behind those three letters lies a host of physical and emotional changes. Mood swings, cramps or difficulties falling asleep are just some of them that are widespread. From our broad botanical portfolio, we see to name just a few chamomile, lavender, passionflower and fenugreek as useful components that can increase the feel-good factor during this time.

Menstruation well prepared

Often discussed in whispers, menstruation is far more than just a biological cycle and central to female life. According to Mintel, studies have shown the link between good nutrition and a healthy menstrual cycle. With botanicals such as lady’s mantle herb, yarrow herb and green tea we see far-reaching opportunities to support women’s well-being in a botanical way during this time.

Stay fit and radiant while pregnant.

Pregnancy – a magical transition in a woman’s life, characterized by expectation, change and anticipation. From the first signs to the emotional highs, botanicals can support the unique journey of expectant mothers. There is a wide range of botanicals that can support each trimester, e.g. fennel, anise, peppermint, sea buckthorn berries, ginger and black caraway to name just a few.

Breastfeeding – more than just food intake

Breastfeeding is an intimate connection between mother and child that not only provides vital nutrients, but also creates emotional bonding and security. We support this unique moment and focus on botanicals such as rooibos, lemon verbena, anise, lemon balm, honeybush and many more.

Take a (meno-)pause.

The menopause is a natural but often underestimated milestone in a women’s life. The end of the reproductive cycle marks the beginning of a new phase that is accompanies by physical changes and emotional challenges. We want to remedy this with botanicals such as red clover flowers, lady’s mantle herb, birch leaves, basil, and apple mint to name just a few.

Be inspired by the endless possibilities of botanicals in women’s health issues and grow your business by expanding your product portfolio.

For more information, please contact us at: sales@martin-bauer.com