Botanical sweetness!
Today’s consumers are looking for natural, healthy and clean-label products. Whilst shifting away from sugar is one key concern, it is not surprising that “Naturally sweetened” is the most appealing claim in food and drink worldwide, according to Global Data.
As consumers increasingly opt for RTD beverages with reduced or no sugar, the industry is facing serious challenges. The average sugar content in global RTD tea launches has seen a steady decline over the past few years. Indeed the percentage of global drink launches that contained sugar/carbohydrate sweeteners decreased to 46% in the 12 months ending October 2019, Mintel analyzed. While there is an increasing demand for reduced sugar content, the exceptional taste experience remains one of the top considerations for consumers. The reformulation and development of new beverages without compromising on taste is thereby a key challenge for most companies. However, it does not mean that removing or replacing sugar must be complicated.
SWEET AND NATURAL
Our botanical sweetening solutions are 100% natural with a clean and well-balanced sweet taste. Extracted from plants through gentle processes, they offer exciting botanical flavor notes on top without any bad aftertaste experience. 100% natural in your bottle! In addition to the lower sugar content, our botanical sweetness solutions open up new taste possibilities – all in a completely natural way.
Have a look at some of our sweetening botanicals and their according taste:
Sweet blackberry leaf
Sweet blackberry leaves taste sweet and slightly herbaceous and already are a well-loved ingredient in tea blends.
Licorice root
Called “sweet herb” in Chinese, licorice root is loved around the world for its sweet and earthy taste.
Stevia
Stevia leaves taste very sweet. They are known and loved for their herbaceous, slightly bitter taste and astringent mouthfeels.
LESS SUGAR, SAME SWEETNESS
By using our botanical sweetening solutions, you can reduce the sugar content of your beverage by 50% and more! The beverage tastes just as sweet as with sugar. 100% natural and what’s best: with an exceptional natural taste. For more information, please have a look at our latest flyer.
We will be delighted introducing you to the amazing sweetening solutions for RTD beverages inspired by nature: sales@martin-bauer.com
Related posts
What is bubbling? Beverage Trends 2026
Fun. Fizzy. Fabulous. Ready to sip on what’s bubbling up in beverages this year? Here are our top 5 trends shaping the industry in 2026. Sodas, […]
Read more
What’s hot in 2026 – here is the Tea!
We love tea – obviously, right? And we love to see that tea is turning into a lifestyle beverage that is totally versatile. It can be […]
Read more
What’s inside? Ingredient Trends 2026.
How does 2026 taste? Here are our Top 5 ingredients we see trending in 2026. A taste of forest This year we see the rise of […]
Read more