MartinBauer Announces the Acquisition of American Botanicals
Strategic addition strengthens U.S. agricultural footprint and enhances customer value worldwide.
MartinBauer proudly announces the acquisition of American Botanicals, the leading supplier of U.S. wildcrafted botanicals. This strategic addition expands MartinBauer’s agricultural footprint in the United States and fortifies its ability to deliver exceptional value to customers across the global food and dietary supplement industries.
“Welcoming American Botanicals into the MartinBauer family is about building on complementary strengths,” said Dr. Michael Wagner, CEO of MartinBauer in North America. “By combining American Botanicals’ deep heritage in domestic sourcing with MartinBauer’s global expertise and reach, we are creating a powerful platform that secures supply, accelerates innovation, and delivers the trusted excellence that our customers depend on.”
Founded in Missouri, American Botanicals has earned a strong reputation for sustainable practices and enduring grower partnerships, including stewardship of 33,000 acres of land in the Appalachian region dedicated to premier wildcrafted botanicals and herbs. The company will continue to offer the same portfolio of wildcrafted herbs, spices, and roasted carob, while instantly benefiting from MartinBauer’s state-of-the-art processing, R&D expertise, and industry leading quality.
The addition of American Botanicals deepens MartinBauer’s connection to U.S. agricultural supply. This vertical integration within the United States – from field to finished ingredient – ensures consistency, resilience, and the ability to meet evolving customer demands with unmatched speed and scale.
“MartinBauer is the right company to take American Botanicals into the future,” said Greg Flickinger, CEO of American Botanicals. “It provides continuity for our growers and customers while opening new avenues for growth. Together, we can preserve the authenticity of our heritage while expanding access, innovation, and value across more markets.”
For more information on MartinBauer, please visit www.martin-bauer.com/en.