Martin Bauer Acquires Majority Stake in Beverage Innovation Company Power Brands
Innovation in plant-based foods and beverages seen as critical boost to long-term growth
SECAUCUS, NEW JERSEY: The Martin Bauer Group, a global manufacturer and provider of quality teas and botanicals, has announced that it has acquired a majority interest in Power Brands. Power Brands is a leading beverage development, formulation, production, and marketing service company based in Los Angeles, CA.
Consistent with the growth strategy pursued over the past three years in North America – the 2018 opening of its first liquid ingredient plant in Bethlehem, PA, the 2019 acquisition of BI Nutraceuticals (botanical supplier to the dietary supplement industry), the 2020 acquisition of Core Botanica (U.S. grown and processed mint and other crops) – Martin Bauer is now adding critical innovation capabilities to its portfolio.
“Power Brands, for the past decade, has been the go-to outfit for dozens of beverage companies, small and large, interested in creating, formulating, manufacturing, and successfully marketing their brands, especially in the growing arena, and across all categories,” said Ennio Ranaboldo, CEO of the Martin Bauer Group in North America. “Led by expert management and featuring an incredibly competent technical team, Power Brands will continue to operate independently while offering us additional opportunities to share knowledge and broaden Martin Bauer services to the US and global clients in the beverage industry.”
“As one of America’s leading beverage innovation companies, we at Power Brands are thrilled to be part of what we consider to be the world’s best botanical products group,” remarked Darin Ezra, Chief Executive Officer of Power Brands. “From the very first meeting with the Martin Bauer team, this union has felt like a perfect fit, culturally and for our vision for the future of the beverage industry. We are now an end-to-end solution for every new beverage development program, and with the potential of an unmatched vertically integrated platform. Here’s to many years of success together!”