May 17, 2023

International Tea Day 2023: The whole world in one cup

May 21 is a very special day for all tea lovers. The United Nations has declared it International Tea Day. This year, we pay special attention to the many positive values of tea, herbal and fruit teas and its sourcing worldwide. Both ideally and materially, teas are drivers of innovation that bring a lot of positive things into our lives. That’s why we invite you to take you on a short journey “The whole world in one cup”.

Tea in all its many facets – more versatile than any other beverage!
Next to water, tea is the most popular beverage in the world and has developed into a modern lifestyle – whether classically hot, cold brewed, as a “home-made” iced tea or as a trendy bubble tea. While the traditional tea plant camellia sinensis is used to make the classic green, black and white teas, there are numerous other botanicals from all over the world which can be used to create tasty and trendy new tea infusions. When people talk about tea today, there are no limits to the different taste profiles or many positive values of tea, herbal and fruit teas. For more information on our different tea solutions: Tea – MartinBauer (martin-bauer.com)

Many positive values of tea

As consumers are paying increasingly more attention to how they can do good for themselves and their bodies, the renewed focus on the functional benefits of herbal ingredients make tea more and more attractive – whether for strengthening the immune system, supporting digestion, or providing and energy boost. Due to our global sourcing, we can create infusions with botanicals that are said to have different functional properties.

Discover the flavors of the world – from home!
Since travelling was restricted due to the worldwide pandemic, consumers are still craving new culinary adventures to try at home. Experiencing exotic flavors in a cup of tea at home make us feel closer to new cultures, excite our daily lives, and inspire new purchase patterns. We select the best botanicals from all over the world, evoking an innovative flavorful journey to beautiful countries and travel destinations. Our botanicals are not only tasty and put vacation atmosphere in one cup – they also add naturalness and clean label options.

Worldwide responsible sourcing

For us at MartinBauer, tea in all its facets is part of our DNA. We have been dealing with herbal raw materials for tea applications for our over 90 years. We are on the ground for you and take care of our raw material partners and supply chains at the origin.

With our expert knowledge we are the ideal partner to find suitable solutions for you and your product. For more information on our sourcing standard: Quality and safety – MartinBauer (martin-bauer.com)

So raise your tea cups and glasses – let’s toast together to “International Tea Day”!

Together, let’s make the world a little more botanical!

International Tea Day 2023: The whole world in one cup

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