Drinks of the future
Drinks of the future: What do they look like? What topics and trends are occupying the beverage industry? What is currently in vogue and where is the journey heading in the future?
Abenteuer Leben, the German show all about recipes, DIY and vacations on Kabel 1, investigated in these questions. And where better to track down the latest beverage trends than at drinktec, the world’s leading trade fair for the beverage and liquid food industry, which took place again in Munich in September 2022.
A major theme at the show was “botanicals” – it’s going natural! Regarding the “natural beverages” trend, the two reporters also found what they were looking for at our booth. Together with Christian Dinkler (Head of Sales) they tried one of our many beverage innovations: Herbal Cola. This product not only looks great, it also tastes great. So what else could it offer? It is a clean label, allergen-free, vegan product! The natural cola meets several consumer trends including being natural based and free from claims without compromising taste.
But what do the two reporters say about Herbal Cola? Click here for the short article (German version) – from second 00:48.
If you want to learn more about our Herbal Cola, please have a look at our Botanical Hub: THE MARTIN BAUER BOTANICALS HUB (martin-bauer.com)
Want to get started right away and get in touch with us? Then feel free to write to us at sales@martin-bauer.com
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