Drinktec 2022: Botanicals turned into business

From September 12 – 16, 1,002 exhibitors from 55 countries and almost 50,000 visitors from 171 countries met in Munich at drinktec. After a break of more than two years due to COVID-19, MartinBauer was able to exhibit at a trade fair again with the message “Botanicals turned into business”. 

For the first time MartinBauer presented itself with the new brand image, which elicited many positive reactions. Especially the new motto “Leading the botanical way” aroused curiosity among many visitors and has inspired further conversations.

 “We already knew before the trade show that botanicals are on trend, but direct conversation offers an even more accurate picture,” said Christian Wenzel (Head of Sales Beverage Industry). “The feedback from customers on our presented solutions was consistently positive. We were able to show our innovations to our existing customers as well as to new interested parties. The most important thing is that the customers brought time with them and we had the chance to set new impulses.”

MartinBauer also contributed to one of the keyword highlights at drinktec, namely sustainability. Jan von Enden (Head of Group Sustainability – Supply Chain) spoke on the “Drinktec Innovation hub stage” on the topic of “From sustainability to shared value creation – building integrative supply chains”, which led to interesting and further discussions afterwards.

Would you like to learn more how botanicals can be turned into business and our innovative beverage concepts? Then have a look at our Botanical Hub: THE MARTIN BAUER BOTANICALS HUB (martin-bauer.com)