Beyond Ketchup: the natural and transparent route to sweetness

Loved equally by children and adults worldwide, Ketchup is the classic condiment sauce for many dishes. However, the popularity of this classic condiment has been threatened over the past few years since some consumers associate ketchup with a high amount of added sugar. Our botanical sweetness solutions bring taste and sweetness thus requiring less added refined sugar. This opens up many new possibilities for ketchup brands, especially as less added refined sugar will give consumers permission to indulge this classic even more again.

Seizing the opportunity

We all know that consumers are increasingly health-conscious and are pro-actively looking for more healthy and natural options in their food and beverages today. For example, 64% of UK condiment purchases aged 16-44 would use a healthier version of their favorite sauce more often. And, 38% of consumers report, that they are limiting consumption due to health concerns (Mintel, 2020). These data demonstrate that there is a real need for action also in this food sector to remain relevant for consumers on the market.

A closer look at the top development claims of market products in the D-A-CH region illustrates this even more so. Whereas “low/no/reduced fat” was one of the relevant top claims used in the last few years for table sauces, the development is strongly moving towards “low & reduced sugar” to be the preferred claim for new product launches. So, there is definitely room for improvement by taking action!

(D-A-CH Top minus claims in new table sauces product launches, Source: Mintel GNPD, NPD 2018-2020)

Uplift your product with our botanical sweetening solutions

Some botanicals provide very powerful taste and sweetness. We took the best of our raw material and by applying our proprietary processes we have created unique extracts and powerful infusions. Their unrivalled taste and sweetness will be a great benefit for your products. Enhance your product with our sweetening solutions from Mother Nature’s Garden: Stevia Leaf, Sweet Blackberry Leaf, Lemongrass and Orange Peel.

What’s in for my product?

• 100% sweetness from botanicals – no need for an e-number declaration
• Effective sugar reduction which meets consumers’ expectations on sweetness and nutritional profiles
• Naturally lower in calories which improves Nutri-Score
• Products with around 40% less ‘added sugar’
• Labelling advantages and many more

Our botanical sweetening solutions enhance your food products to meet today’s nutritional trends and appeal to today’s health-conscious consumers with naturally low in calories plant-based sweetness solution. Let us support your journey to the top and contact us for in-depth discussion: sales@martin-bauer.com

Naturally, all on pack claims should always be checked by the relevant regulatory experts.

Relevant topics:

Botanical Sweetness