February 17, 2021

The future of Candy is Healthy

Health and wellbeing have become a major focus in the food and beverages industry and given the current circumstances there has never been a better time for candy manufacturers and brands to join this trend right now.

Opportunity knocks

We all know that consumers are increasingly conscious about their health and wellness these days and are paying more attention to immune-boosting benefits. According to Innova, six out of ten global consumers are increasingly looking for food and beverage products that support their immune health. Natural products with little or no sugar also play a decisive role.
Due to this, botanicals and herbs are already affecting the beverage category enormously with new product launches focusing more and more on immune-boosting and other functional properties. Mintel reports that in Germany alone, 61% of adult consumers attribute functional benefits to botanical ingredients e.g. herbs and spices. It is fair to assume that other countries around the world botanicals would achieve similar results. This association in the minds of consumers opens up new possibilities for candy and indulgent treats by using herbs and botanicals to boost your next candy innovation in line with this mega trend.

Win hearts, minds and taste buds

A strong immune system – that is the new fundamental human need. We are offering you access to the flavors and the credibility of botanical immunity for your candy and other indulgent treats. And the best thing about it: it is all a 100% natural.
Capitalize on a top consumer priority, health, with the flavors and feel-good effect of natural ingredients:

Next to these, acerola containing natural vitamin C, chamomile, green tea, ginseng and hibiscus are also in high demand in terms of immunity. Of course, this list of botanicals is not complete. Feel free to get in contact with us to discuss your specific needs for botanical immunity.

Developed with ease of production in mind

Extracted from secure and mostly sustainably sourced plants our botanical immunity solutions are the perfect natural fit for your next sweet innovation. In our state-of-the art production locations in Germany, we have excellent botanical expertise and always keep an eye on the ease of production. We know what the industry needs and ensure that our botanical products find the perfect application.

Our success proves us right. Our high-quality extracts are already successfully used for new product developments in many food applications meeting today’s consumer demand.

Get access to the garden of nature

Which one is your hero for botanical immunity? Feel free to get in touch with us and get access to the garden of nature. We will be delighted introducing you to the world of botanical immunity: sales@martin-bauer.com

The future of Candy is Healthy

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