{"id":3589,"date":"2021-12-15T11:55:31","date_gmt":"2021-12-15T10:55:31","guid":{"rendered":"https:\/\/www.martin-bauer.com\/?p=3589"},"modified":"2021-12-15T12:00:30","modified_gmt":"2021-12-15T11:00:30","slug":"international-tea-day-2021","status":"publish","type":"post","link":"https:\/\/www.martin-bauer.com\/en\/2021\/12\/15\/international-tea-day-2021\/","title":{"rendered":"International Tea Day 2021"},"content":{"rendered":"

Happy International Tea Day! 2022 is just around the corner and that\u2019s why we asked ourselves the question where the journey is heading in terms of taste in the tea segment.<\/span>\u00a0<\/span><\/p>\n

The holistic health trend has come to stay<\/span><\/b>\u00a0<\/span><\/p>\n

Today\u2019s consumers are busy \u2013 physically as well as mentally. In a digital and efficient modern world, staying healthy has taken on a vital and pressing meaning. An\u00a0ever-growing\u00a0focus on\u00a0<\/span>holistic health<\/span><\/b>\u00a0is the result and consumers are\u00a0still and will continue\u00a0looking for products and services that help\u00a0them\u00a0to increase their\u00a0physical and emotional wellbeing. The world of botanicals offers a variety of beneficial properties to support the body and the mind.\u00a0<\/span>\u00a0<\/span><\/p>\n

Now more than ever, consumer food and drink choices are driven by their interest in a strong immune system.\u00a064% of global consumers say that they would like to improve their immune health over the next twelve months.\u00a0Botanicals\u00a0like\u00a0ginger, echinacea and green tea\u00a0can function as a natural source of immune-supporting nutrients\u00a0in tea\u00a0and increase the consumer appeal due to its natural positioning.<\/span>\u00a0<\/span><\/p>\n

And as our daily life is becoming more hectic and fast-paced, people are\u00a0continuously\u00a0looking for ways to get a quick\u00a0<\/span>energy boost<\/span><\/b>\u00a0\u2013 preferably in a natural way. As (holistic) health is an omnipresent concern of consumers, it puts pressure on energy drink\u00a0which are\u00a0perceived as sugary and artificial.\u00a0Tea, on the other hand, has a very healthy image by nature. By adding well-known energy-boosting components like guarana, ginseng or mate a real natural source of energy with a\u00a0healthier\u00a0image can be created. This can also easily be blended with other herbal and fruit ingredients for a great taste sensation.<\/span>\u202f<\/span><\/i>\u00a0<\/span><\/p>\n

Already a key health priority for consumers\u00a0is\u00a0<\/span>digestive health. <\/span><\/b>Since\u00a0scientific research has established links between the gut microbiota and other aspects of health, including immune system support and mental wellbeing, it has become more relevant.\u00a0Tea, traditionally\u00a0associated\u00a0with beneficial properties, can help support gut health in a natural way. Herbal ingredients such as\u00a0aniseed, fennel or caraway are new\u00a0old\u00a0classics which are increasingly getting more attention. The growing importance of holistic health creates new opportunities for gut health-supporting teas.<\/span>\u00a0<\/span><\/p>\n

Concerns like\u00a0<\/span>stress relief<\/span><\/b>\u00a0and\u00a0calm\u00a0sleep are not uncommon nowadays.\u00a0Consumers\u00a0are looking for other ways to cope with hectic\u00a0and\u00a0busy times. That\u2019s where adaptogens and nootropics come in handy:\u00a0Adaptogens (usually herbs,\u00a0root\u00a0and mushrooms) are often associated with Chinese and Ayurvedic medicine. The growing focus on mental wellbeing calls for tea to raise the relaxation bar: besides common stress-relieving ingredients like chamomile and lavender, worthwhile\u00a0adaptogenic\u00a0ingredients to include in tea are botanicals like hops, hemp, moringa,\u00a0tulsi\u00a0an\u00a0ashwagandha.\u00a0The\u00a0launches of teas bearing cognitive benefits are starting to increase and brands expand beyond physical to more mental alertness benefits. (Source: Mintel, 2021)<\/span>\u00a0<\/span><\/p>\n

New classics: Trending botanicals for tea<\/span><\/b>\u00a0<\/span><\/p>\n

The growing interest in \u201cnew classics\u201d in terms of botanicals fits perfectly in the trend of holistic health. Factors like the rising awareness of advantages of herbal based beverages\u00a0are facilitating the demand for traditionally used and well-known ingredients like ginger, turmeric, hibiscus or moringa.\u00a0<\/span>\u00a0<\/span><\/p>\n

Ginger<\/strong> is a well-used remedy and used in various medical systems. While it is known for its helpful properties with nausea and antibacterial effects, there is also emerging data on gingers impact on the gut microbiota and therefore its potential benefits for immune health.\u00a0<\/span>\u00a0<\/span><\/p>\n

Tumeric<\/strong>, also known as \u201cthe golden\u00a0spice\u201d has a long history of medicinal use for Ayurvedic and traditional Chines medicine.\u00a0Although it has\u202fbeen\u202fa trend ingredient in some categories already (e.g.\u00a0\u201cGolden Milk\u201d),\u00a0the tea segment\u202fshould consider botanical ingredients such as turmeric as natural sources of immune-boosting nutrients for their\u202fsuccessful\u202fproduct\u00a0innovations.\u00a0<\/span>\u00a0<\/span><\/p>\n

Hibiscus<\/strong> is a very well-known ingredient for all kinds of tea blends due to its sweet and tart flavor. Because of its high content of vitamin C and its antioxidant properties, consumers becoming more aware of it again.\u00a0<\/span>\u00a0<\/span><\/p>\n

Moringa<\/strong> is also often called the \u201cmiracle tree\u201d because of its\u00a0purpoted\u00a0various health benefits.\u00a0Consumers associate moringa with popular functionalities such as immunity or relaxation & wellness. Moringa is an ingredient to watch out for.<\/span>\u00a0<\/span><\/p>\n

Nostalgia:\u00a0Flavor vacation at home<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/p>\n

In\u00a0challenging\u00a0times like these, consumers long for\u00a0memories of times when you could do things without worry, especially things like travelling and discovering new cultures \u2013 including their distinctive flavors! Since travelling is still partly restricted, consumers are craving new culinary adventures to try at home. Flavors which remind the consumers of their favorite travel destination evoke that \u201cvacation feeling\u201d at home. Tea with botanical flavor blends designed to bring back memories can support a feeling of safety and wellness.\u00a0<\/span>\u00a0<\/span><\/p>\n

If you want to find out more about our botanicals with their various application possibilities, feel free to get in touch with us: sales@martin-bauer.com<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Related Topics:<\/p>\n

Moringa – A superfood\u00a0<\/a><\/p>\n

Turmeric – The golden spice\u00a0<\/a><\/p>\n

All about ginger\u00a0<\/a><\/p>\n

Hibiscus – Tangible benefits\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Happy International Tea Day! 2022 is just around the corner and that\u2019s why we asked ourselves the question where the journey is heading in terms of [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":2793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts\/3589"}],"collection":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/comments?post=3589"}],"version-history":[{"count":5,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts\/3589\/revisions"}],"predecessor-version":[{"id":3594,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts\/3589\/revisions\/3594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/media\/2793"}],"wp:attachment":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/media?parent=3589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/categories?post=3589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/tags?post=3589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}