{"id":3576,"date":"2022-01-03T17:17:34","date_gmt":"2022-01-03T16:17:34","guid":{"rendered":"https:\/\/www.martin-bauer.com\/?p=3576"},"modified":"2022-01-10T12:25:10","modified_gmt":"2022-01-10T11:25:10","slug":"rtd-trends-2022%e2%80%af","status":"publish","type":"post","link":"https:\/\/www.martin-bauer.com\/en\/2022\/01\/03\/rtd-trends-2022%e2%80%af\/","title":{"rendered":"RTD Trends 2022\u202f"},"content":{"rendered":"

As 202<\/span>2<\/span>\u00a0<\/span>has just begun<\/span>, it\u2019s time to think about the\u00a0<\/span>upcoming<\/span>\u00a0year and what it has in store for the beverage industry. <\/span><\/span><\/p>\n

After almost two years of a pandemic, the current situation still has influence on the trends in this segment. From bold flavors to digestive health to simplicity \u2013 2022 is going to be an exciting year for RTD manufacturers.<\/span>\u202f<\/span><\/span>\u00a0<\/span><\/p>\n

Strong and bold flavors<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>In recent years, the trend in terms of flavor variations has been more in the natural, nuanced direction. According to\u202fWorldTeaNews,\u202flight citrus notes\u202fas an example\u202fare now being replaced by bold, dominant flavors\u202fin 2022. Demand for strong\u00a0and also\u00a0familiar flavors\u202flike watermelon, apple or strawberry\u202fis increasing.\u202fBesides that,\u202fmore herbal\u202fbotanicals\u202fare also gaining momentum: aniseed, rosemary or turmeric are increasingly common in premium beverages.\u202f<\/span>Since premium is also often associated with naturalness and quality,\u202f<\/span>the quality of ingredients, not quantity, is shaping consumer perceptions of the\u202fbeverages value. This also explains why drinks with simple, natural ingredients remain in\u202ffavor\u202fwith consumers.\u202f (Source:\u202fWorldTeaNews, 2021)\u202f<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>Digestive Health<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>According to\u202fGlobalData, 74% of people globally agree that they find botanicals with digestive\u202fbenefits\u202fappealing.\u202fWhile in the beginning of the pandemic, consumers were looking for immune system boosting products, this demand is starting to shift. As consumers are learning how interconnected health is within our bodies, the request for products supporting gut health is strongly increasing. What does that mean for the beverage segment in 2022?\u202fNatural ingredients\u202fsuch as\u202fbotanicals that support gut microbiota will be celebrated\u202fand will be\u202fof interest to consumers who want to\u202fboost\u202ftheir overall health.\u202f\u00a0<\/span>\u00a0<\/span><\/p>\n

Wellness\u202fthrough low- and no-alcohol options\u202f<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/p>\n

As health and wellness is one of the main topics in times like these, more and more people start or even continue to prefer low- and no-alcohol alternatives over classic drinks.\u202f<\/span>Brands are reacting by launching low-alcohol and alcohol-free versions of many drinks, and this is now prevalent across categories, from cider to beer,\u00a0wine\u00a0and spirits as well as pre-mixed ready-to-drink beverages. With health being the main motivation, brands are also starting to look towards catering to consumers with even more specific requirements and preferences, creating organic and natural alternatives.\u202f(Source: Mintel, 2021).\u202fLow-alcohol drinks such as hard seltzer will grow\u202feven more\u202fin popularity as consumers continue to evaluate their relationship with alcohol and reduce their intake for health reasons.\u202fOur botanical ingredients add premium twists to hard seltzer drinks by giving them a more natural and healthier image.<\/span>\u00a0<\/span><\/p>\n

Our botanical range can support in all three trends, if you want to find out how, please contact us:\u00a0<\/span>sales@martin-bauer.com\u202f<\/span><\/a>\u00a0<\/span><\/p>\n

 <\/p>\n

Related topics\u00a0\u00a0<\/strong><\/p>\n

Botanical Ice Tea\u00a0<\/a><\/p>\n

Functional Botanicals\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As 2022\u00a0has just begun, it\u2019s time to think about the\u00a0upcoming\u00a0year and what it has in store for the beverage industry. After almost two years of a [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":3578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts\/3576"}],"collection":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/comments?post=3576"}],"version-history":[{"count":9,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts\/3576\/revisions"}],"predecessor-version":[{"id":3626,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts\/3576\/revisions\/3626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/media\/3578"}],"wp:attachment":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/media?parent=3576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/categories?post=3576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/tags?post=3576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}