Chocolate is a well-known confectionery taking almost any form you can imagine these days. Although being an all-time favorite, the chocolate industry also faces the challenge to fulfil ever changing consumers\u2019 needs. From taste to texture, color and formats, the market is determined by continuous makeovers. Knowing what consumers are looking for right now is key for brand owners and manufacturers today.
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Colorful choices<\/strong> <\/p>\n\n\n\n We know that colorful foods have a\u00a0notable\u00a0effect on our mood and behavior \u2013 for example, the colors yellow and orange which are said to embody consumers\u2019 pursuit of renewal and the desire to move forward (Food Navigator USA, 2020).\u00a0It is well understood that\u00a0red\u00a0stands for vitality and energy. What do colorful choices\u00a0mean concretely for chocolate now? Since colors influence our mood and behavior,\u00a0a\u00a0colorful\u00a0confectionery\u00a0treat\u00a0clearly\u00a0brightens up our day.\u00a0Whereas a few years ago\u00a0many\u00a0products\u00a0had\u00a0been developed\u00a0with\u00a0artificial colors, today it is\u00a0natural colors obtained from plants such as turmeric or beet that ultimately\u00a0woe new\u00a0consumers.\u00a0Explore natural coloring solutions with our\u00a0SuperFine\u00a0powders.\u00a0Starting with\u00a0white chocolate, our\u00a0SuperFine\u00a0powders can be added to a seemingly endless list of\u00a0confectioneries like\u00a0chocolate, fudges, candy\u00a0and\u00a0pralines\u00a0to\u00a0create\u00a0exciting new color experiences for consumers. Everything is 100% natural, there is no need to\u00a0rely\u00a0on\u00a0artificial coloring agents\u00a0anymore.\u00a0<\/p>\n\n\n\n As\u00a0many\u00a0consumers spend a lot of time at home the last few months due to the pandemic,\u00a0it is no surprise that\u00a0confectionery\u00a0treats are\u00a0immensely popular\u00a0as consumers are looking for ways to escape the dull everyday\u00a0monotony.\u00a0Confectionery\u00a0is the perfect treat for\u00a0many\u00a0occasions. Whether to relax, energize\u00a0or to explore the world with exciting new flavors \u2013 consumers can escape the ordinary by enjoying a piece of chocolate.\u00a0To meet this trend,\u00a0brands\u00a0need new creations that immerse the consumer in another world \u2013 at least for a little moment. Thereby nature offers\u00a0countless\u00a0opportunities. For example, while lavender and chamomile are traditionally said to have relaxing properties, mate and guarana are\u00a0perceived as\u00a0energy boosters.\u00a0There are more than 50 powders in our\u00a0SuperFine\u00a0portfolio giving many all-natural choices to create indulgent moments for the\u00a0confectionery\u00a0consumers\u00a0of\u00a0today\u00a0and tomorrow.\u00a0\u00a0<\/p>\n\n\n\n Taste<\/strong> <\/p>\n\n\n\n Dark chocolate refined with natural rosemary or white chocolate with a hint of beetroot? Whether it is the festive season or a special occasion, chocolate is the perfect base for experimenting with taste. Even though many other aspects influence consumers decisions, one of the key drivers for purchase decisions is and remains taste. Sprinkling in some of our all-natural SuperFine powders will quickly give your chocolates an individual and delicious touch and, just as important, it meets the requirements of today\u2019s discerning consumers. <\/p>\n\n\n\n You want to create your next level of confectionery indulgence? Feel free to contact us: sales@martin-bauer.com<\/a>. <\/p>\n\n\n\n Related topics: <\/p>\n\n\n\n A colorful perspective!<\/a> Chocolate is a well-known confectionery taking almost any form you can imagine these days. Although being an all-time favorite, the chocolate industry also faces the challenge to fulfil ever changing consumers\u2019 needs. From taste to [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":3171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts\/3169"}],"collection":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/comments?post=3169"}],"version-history":[{"count":4,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts\/3169\/revisions"}],"predecessor-version":[{"id":3177,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts\/3169\/revisions\/3177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/media\/3171"}],"wp:attachment":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/media?parent=3169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/categories?post=3169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/tags?post=3169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Indulgent moments<\/strong> <\/p>\n\n\n\n
SuperFine: Naturally full of taste<\/a>
Seeking chocolates full of color!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"