The link between color and mood provides a perfect entry point for new product launches providing the sought after \u2018comfort\u2019 benefit to consumers. As health-conscious consumers are increasingly looking for new ways to improve their mind and body, colors that are specifically associated with immunity and health benefits gain further attraction in food and beverages (Food Ingredients First, 2020).
Good examples of this are the colors yellow<\/strong> and orange<\/strong>. In addition to immunity these colors also embody consumers\u2019 pursuit of renewal and the desire to move forward (Food Navigator USA, 2020). Green<\/strong> is particularly associated with immunity and overall general health. These colors are perfectly suited for immunity food and beverages products like ice cream and chocolate. Red<\/strong>, on the other hand, stands for vitality and energy. It signals among others the \u201cstart of a new era\u201d (Food Navigator USA, 2020). We therefore predict that red will play a major role in new product launches in 2021.
Nature provides an incredible diversity of colors<\/strong>
Especially young consumers want bright, bold and highly Instagram\u2019able products with story potential. Nevertheless, it is advisable to keep in mind that naturalness is still a primary driver of preference when choosing food and beverages hence chosen colors should not cue unnatural ingredients.
Combining naturalness with the functional power of nature, we have developed a wide range of our SuperFine powders. These super finely ground powders are ranging from well-known plants such as peppermint and matcha to offerings that are more exotic. Most of them known for their traditional remedies and perceived functional benefit. Our SuperFine powders are offering exciting coloring opportunities for food and beverages. And what\u2019s best: 100% natural.<\/p>\r\n\r\n\r\n\r\n
![\"\"](\"https:\/\/www.martin-bauer.com\/wp-content\/uploads\/2021\/03\/SuperFine_Rad.jpg\")
\r\nRelated topics:<\/strong> <\/p>\r\n\r\n\r\n\r\n <\/p>\r\n","protected":false},"excerpt":{"rendered":" The growing concern for health and wellness is showing an increasing demand for functional benefits in food and beverages. However, when it comes to managing one\u2019s [\u2026]<\/span><\/p>\n","protected":false},"author":6,"featured_media":2998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts\/3002"}],"collection":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/comments?post=3002"}],"version-history":[{"count":6,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts\/3002\/revisions"}],"predecessor-version":[{"id":3509,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/posts\/3002\/revisions\/3509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/media\/2998"}],"wp:attachment":[{"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/media?parent=3002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/categories?post=3002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.martin-bauer.com\/en\/wp-json\/wp\/v2\/tags?post=3002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Do you want to hear more about the colorful perspective nature has to offer? Get in touch with us (sales@martin-bauer.com<\/a>) and we will find the perfect solution for you.
Download our 2-pager<\/a><\/p>\r\n\r\n\r\n\r\n
Seeking chocolates full of color<\/a>
SuperFine: Naturally full of taste<\/a><\/p>\r\n\r\n\r\n\r\n